{"id":6816,"date":"2021-06-24T09:52:29","date_gmt":"2021-06-24T13:52:29","guid":{"rendered":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816"},"modified":"2021-06-24T09:54:35","modified_gmt":"2021-06-24T13:54:35","slug":"new-mark-identifying-authentic-indigenous-tourism-locations-launched","status":"publish","type":"post","link":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816","title":{"rendered":"New mark identifying authentic Indigenous tourism locations launched\u00a0"},"content":{"rendered":"<p><em>By Marc Lalonde<\/em><\/p>\n<p><em> Local Journalism Initiative Reporter<\/em><\/p>\n<p>The tenuous Indigenous tourism industry will now be able to help guide tourists to genuine, culturally appropriate Indigenous tourism destinations with a designated mark, called The Original Original, just in time for summer.<\/p>\n<p>The campaign aims to educate travellers, modernize their perception of Indigenous experiences and rebuild the industry, which was disproportionately devastated by the COVID-19 pandemic and resulting lockdown and sanitary measures, which have gutted the tourism industry over the last year and change, the Indigenous Tourism Association of Canada&#8217;s CEO said last week.<\/p>\n<p>&#8220;The Original Original campaign is a reflection of our communities as they really are: diverse, authentic, empowered and current,&#8221; said Keith Henry. &#8220;Our greater mandate at ITAC is to leverage tourism to help support the revitalization and broader understanding of Indigenous culture in a way that contributes positively to Indigenous communities. The Original Original mark supports this mandate by helping travellers better distinguish and support authentic businesses, and lift our voices.&#8221;<\/p>\n<p>According to ITAC, such a designation will be given to businesses that satisfy many different criteria; The Original Original mark identifies tourism businesses that have been vetted by ITAC using four key criteria: the business is at least 51-per-cent Indigenous-owned, a business that embraces the values of Indigenous tourism, offers a market or export-ready experience, and is an ITAC member.<\/p>\n<p>&#8220;We are thrilled to officially roll out The Original Original film and poster series, a collection of striking imagery that visually encapsulates the spirit of Indigenous travel experiences across Canada,&#8221; Henry said. &#8220;We invite people to view these and share with their friends and family to help get the word out.<\/p>\n<p>Indigenous Peoples continue to provide transformative visitor experiences. An up to date list of Indigenous experiences that are currently open or closed can be found at DestinationIndigenous.ca.<\/p>\n<p>Now is the time to come together as one and celebrate our connection to this vast country.&#8221;<\/p>\n<p>The Original Original mark, so dubbed because Indigenous is literally synonymous with original, Henry said, was created by placing two letter Os on top of one another with a single flame in three parts in the middle to represent First Nations, Metis, and\u00a0Inuit Peoples together.<\/p>\n<p>The marketing move was necessary given the circumstances surrounding the end of the COVID-19 pandemic lockdown. Prior to March 2020, Indigenous tourism was on the rise, bringing an estimated $1.9 billion in revenue to Canada&#8217;s economy. At that time, there were an estimated 40,000 Indigenous tourism employees and 1,900 Indigenous-led businesses. Today there are an estimated 15,000 employees and 1,000 businesses left.<\/p>\n<p><em>For more information on Indigenous tourism destinations this summer, visit destinationindigenous.com.<\/em><\/p>\n<p><em>\u00a0Marc Lalonde\u00a0\u00a0is a Local Journalism Initiative reporter who works out of the\u00a0 IORI:WASE. The Local Journalism Initiative is funded by the Government of Canada.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Marc Lalonde Local Journalism Initiative Reporter The tenuous Indigenous tourism industry will now be able to help guide tourists to genuine, culturally appropriate Indigenous tourism destinations with a designated mark, called The Original Original, just in time for summer. The campaign aims to educate travellers, modernize their perception of Indigenous experiences and rebuild the &#8230;<\/p>\n","protected":false},"author":4,"featured_media":6817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":""},"categories":[32,38,39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New mark identifying authentic Indigenous tourism locations launched\u00a0 - Aboriginal Business Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New mark identifying authentic Indigenous tourism locations launched\u00a0 - Aboriginal Business Magazine\" \/>\n<meta property=\"og:description\" content=\"By Marc Lalonde Local Journalism Initiative Reporter The tenuous Indigenous tourism industry will now be able to help guide tourists to genuine, culturally appropriate Indigenous tourism destinations with a designated mark, called The Original Original, just in time for summer. The campaign aims to educate travellers, modernize their perception of Indigenous experiences and rebuild the ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816\" \/>\n<meta property=\"og:site_name\" content=\"Aboriginal Business Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AboriginalBusinessMagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T13:52:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T13:54:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aboriginalbusinessmagazine.com\/wp-content\/uploads\/2021\/06\/download.png\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lynda Powless\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@newsattheturtle\" \/>\n<meta name=\"twitter:site\" content=\"@newsattheturtle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynda Powless\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816#article\",\"isPartOf\":{\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816\"},\"author\":{\"name\":\"Lynda Powless\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/person\/3664e73942dc1372354a65437d34fa77\"},\"headline\":\"New mark identifying authentic Indigenous tourism locations launched\u00a0\",\"datePublished\":\"2021-06-24T13:52:29+00:00\",\"dateModified\":\"2021-06-24T13:54:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#organization\"},\"articleSection\":[\"Business\",\"slider\",\"ticker\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816\",\"url\":\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816\",\"name\":\"New mark identifying authentic Indigenous tourism locations launched\u00a0 - Aboriginal Business Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#website\"},\"datePublished\":\"2021-06-24T13:52:29+00:00\",\"dateModified\":\"2021-06-24T13:54:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/?p=6816#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aboriginalbusinessmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New mark identifying authentic Indigenous tourism locations launched\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#website\",\"url\":\"https:\/\/aboriginalbusinessmagazine.com\/\",\"name\":\"Aboriginal Business Magazine\",\"description\":\"Your source for Aboriginal Business News\",\"publisher\":{\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aboriginalbusinessmagazine.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#organization\",\"name\":\"Aboriginal Business Magazine\",\"url\":\"https:\/\/aboriginalbusinessmagazine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aboriginalbusinessmagazine.com\/wp-content\/uploads\/2015\/01\/AB_logo2.png\",\"contentUrl\":\"https:\/\/aboriginalbusinessmagazine.com\/wp-content\/uploads\/2015\/01\/AB_logo2.png\",\"width\":300,\"height\":149,\"caption\":\"Aboriginal Business Magazine\"},\"image\":{\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AboriginalBusinessMagazine\/\",\"https:\/\/twitter.com\/newsattheturtle\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/person\/3664e73942dc1372354a65437d34fa77\",\"name\":\"Lynda Powless\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e7951732a3d91daf1274e121f087774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e7951732a3d91daf1274e121f087774?s=96&d=mm&r=g\",\"caption\":\"Lynda Powless\"},\"url\":\"https:\/\/aboriginalbusinessmagazine.com\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New mark identifying authentic Indigenous tourism locations launched\u00a0 - Aboriginal Business Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816","og_locale":"en_US","og_type":"article","og_title":"New mark identifying authentic Indigenous tourism locations launched\u00a0 - Aboriginal Business Magazine","og_description":"By Marc Lalonde Local Journalism Initiative Reporter The tenuous Indigenous tourism industry will now be able to help guide tourists to genuine, culturally appropriate Indigenous tourism destinations with a designated mark, called The Original Original, just in time for summer. The campaign aims to educate travellers, modernize their perception of Indigenous experiences and rebuild the ...","og_url":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816","og_site_name":"Aboriginal Business Magazine","article_publisher":"https:\/\/www.facebook.com\/AboriginalBusinessMagazine\/","article_published_time":"2021-06-24T13:52:29+00:00","article_modified_time":"2021-06-24T13:54:35+00:00","og_image":[{"width":275,"height":183,"url":"https:\/\/aboriginalbusinessmagazine.com\/wp-content\/uploads\/2021\/06\/download.png","type":"image\/png"}],"author":"Lynda Powless","twitter_card":"summary_large_image","twitter_creator":"@newsattheturtle","twitter_site":"@newsattheturtle","twitter_misc":{"Written by":"Lynda Powless","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816#article","isPartOf":{"@id":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816"},"author":{"name":"Lynda Powless","@id":"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/person\/3664e73942dc1372354a65437d34fa77"},"headline":"New mark identifying authentic Indigenous tourism locations launched\u00a0","datePublished":"2021-06-24T13:52:29+00:00","dateModified":"2021-06-24T13:54:35+00:00","mainEntityOfPage":{"@id":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/aboriginalbusinessmagazine.com\/#organization"},"articleSection":["Business","slider","ticker"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aboriginalbusinessmagazine.com\/?p=6816#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816","url":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816","name":"New mark identifying authentic Indigenous tourism locations launched\u00a0 - Aboriginal Business Magazine","isPartOf":{"@id":"https:\/\/aboriginalbusinessmagazine.com\/#website"},"datePublished":"2021-06-24T13:52:29+00:00","dateModified":"2021-06-24T13:54:35+00:00","breadcrumb":{"@id":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aboriginalbusinessmagazine.com\/?p=6816"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aboriginalbusinessmagazine.com\/?p=6816#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aboriginalbusinessmagazine.com\/"},{"@type":"ListItem","position":2,"name":"New mark identifying authentic Indigenous tourism locations launched\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/aboriginalbusinessmagazine.com\/#website","url":"https:\/\/aboriginalbusinessmagazine.com\/","name":"Aboriginal Business Magazine","description":"Your source for Aboriginal Business News","publisher":{"@id":"https:\/\/aboriginalbusinessmagazine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aboriginalbusinessmagazine.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aboriginalbusinessmagazine.com\/#organization","name":"Aboriginal Business Magazine","url":"https:\/\/aboriginalbusinessmagazine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/logo\/image\/","url":"https:\/\/aboriginalbusinessmagazine.com\/wp-content\/uploads\/2015\/01\/AB_logo2.png","contentUrl":"https:\/\/aboriginalbusinessmagazine.com\/wp-content\/uploads\/2015\/01\/AB_logo2.png","width":300,"height":149,"caption":"Aboriginal Business Magazine"},"image":{"@id":"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AboriginalBusinessMagazine\/","https:\/\/twitter.com\/newsattheturtle"]},{"@type":"Person","@id":"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/person\/3664e73942dc1372354a65437d34fa77","name":"Lynda Powless","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aboriginalbusinessmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e7951732a3d91daf1274e121f087774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e7951732a3d91daf1274e121f087774?s=96&d=mm&r=g","caption":"Lynda Powless"},"url":"https:\/\/aboriginalbusinessmagazine.com\/?author=4"}]}},"_links":{"self":[{"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6816"}],"collection":[{"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6816"}],"version-history":[{"count":1,"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6816\/revisions"}],"predecessor-version":[{"id":6818,"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6816\/revisions\/6818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/6817"}],"wp:attachment":[{"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aboriginalbusinessmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}