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Butterball adds Turkey Text-Line just in time for Thanksgiving

Easy Fresh menu also introduced by Canada’s favourite turkey brand

TORONTO, Sept. 28, 2017 — Butterball’s Turkey Talk-Line experts have been helping consumers prepare and serve tender, juicy turkeys for the last 35 years. This most helpful resource has taken their help to the next level and they are now just a text away.

Today’s cooks want the support they need at the touch of a button, whether it’s help to make an instore purchase or advice on cooking their turkey. Starting September 29th to  December 24th you can contact the turkey experts by texting 1-844-877-3456.

Talk-Line co-director Sue Smith explained the reason for adding texting. “We’re just evolving based on today’s consumers’ needs. It’s a natural progression for the Turkey Talk-Line. But you can still reach us by calling 1-800-BUTTERBALL.”

Texting is an easy new way to reach the turkey experts just like easy and new describes Butterball’s new Easy Fresh line of turkey products.

Butterball also launches its’ Easy Fresh line of turkey products for everyday meals.
Turkey is known to be a lean, good for you protein. Now you can easily incorporate turkey into your everyday meals with Easy Fresh, a line of turkey selections that are as simple to prepare as they are tasty to enjoy. Look for a mouth watering recipe on every package.

The Easy Fresh line includes:

  • Boneless Skinless Turkey Breast
  • Boneless Skinless Turkey Thighs
  • Turkey Drumsticks
  • Turkey Wings
  • Bone-in Turkey Breast
  • Bone-in Turkey Thighs
  • Boneless Skinless Turkey Breast Slices

State of the art packaging allows a 360° view of the turkey and features an easy open corner. The turkey cuts are vacuum sealed to remain fresher longer in your refrigerator. If you don’t plan to use them before the best before date they are freezer ready. No need to repackage. Your turkey will be just as tender and juicy when you choose to cook and serve.

This Thanksgiving, Butterball needs your help to make a Turkey Emoji a reality
Why does a jack-o-lantern emoji exist, but not a Thanksgiving turkey? Butterball is asking for North Americans to help create a Butterball Turkey/Thanksgiving emoji and petition to get it added to keyboards across Apple and Droid phones. Butterball’s petition is live at Change.org.

About Butterball
Turkey has a way of bringing people together. In fact, it’s hard to think of Thanksgiving without it. Butterball has been a Canadian favourite since 1954. Fresh, frozen or pre-stuffed your Butterball turkey cooks up perfect every time. Whether you are a novice or experienced cook you can trust your Thanksgiving dinner to Butterball.

For Information and Interview Opportunities with Butterball Experts:
Joe Roma
joe@joeroma.com / 416-705-1723

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